The Post wrote — citing AppData numbers — that Instagram recently lost nearly one-quarter its daily active users, but the tabloid failed to take into account that AppData’s figures only track those who have connected to Instagram via Facebook. Inside Facebook notes that this is only a fraction of Instagram’s user base. Inside Facebook also pointed out that Instagram weathered similar dips in DAU throughout holidays, when people were probably too busy to use the app (and other apps).
A Facebook spokesperson refuted the Post story:
The data are inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram.
The news of Instagram’s lost users apparently had an affect on the stock of parent company Facebook. After closing Thursday with a value of $26.05 per share, it fell sharply on Friday to $25.25 before picking back up.