Instagram Removes Automatic Sharing Of Likes, Activity To Facebook In IOS App Update

InstagramiOS5011650The new release of Instagram for iOS, 5.0.11, bucked the usual trend by Facebook-owned applications and apps in general that connect with the social network.

Under the What’s New section on the app’s iTunes App Store page, the only entry is:

Updated Facebook share settings: Continue sharing your Instagram photos and videos on Facebook. But Instagram likes and activity will no longer be shared on Facebook.

With most app developers striving to tightly intertwine their apps with Facebook, it was surprising to see an app owned by the social network taking a step back.

One theory was that Facebook users were seeing too many posts in their News Feed on Instagram users’ activities.

Readers: What do you think of this change?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!