Report: Instagram Tops Twitter In August

If a picture is worth 1,000 words, it’s certainly worth more than 140 characters, so it should come as no surprise that Facebook-owned photo-sharing application Instagram topped Twitter in terms of average daily active users and time spent on the site for the month of August, according to data provided by comScore to AllThingsD.

According to comScore, Instagram tallied 7.3 million average DAUs in August, compared with 6.868 million for Twitter, while visitors to the sites spent an average of 257 minutes on Instagram, versus 169.9 minutes on Twitter, AllThingsD reported.

Instagram was able to leapfrog Twitter despite the latter’s edge in smartphone-based visitors for the month, 29 million versus just under 22 million.

Readers: Do you think Instagram can maintain its momentum?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!