Instagrille, a Windows application for Instagram, announced that it rebranded as Pixsta in order to comply with the August update to Instagram’s brand guidelines — which prohibited use of parts of the Facebook-owned photo-sharing network’s name in branding — and the new version of the app also supports Video on Instagram.
Pixsta is available free-of-charge, and the new version of the app only supports Windows 8.1, 8.0, and 7. The app allows users to view, search, share, and download photos and videos from Instagram, as well as to discover Instagram content from nearby users.
The following rule was added to Instagram’s brand guidelines in August:
Don’t combine any part of the Instagram brand with your name, marks, designs, or generic terms.
Alan Masarsky, senior marketing manager of Pixsta parent SweetLabs, told CNET the app’s name, logo, and some design elements are new, as well as support for Video on Instagram, adding that his company had no issue complying with Instagram’s new rule.
Readers: Do you use Instagrille/Pixsta or any other third-party Instagram apps?