Facebook To Advertisers: Install Conversion Pixels

InstallConversionPixel650Facebook is pushing advertisers to install conversion pixels, which enable measurement of outcomes such as click-throughs and purchases.

Reader Matteo Gamba shared the screenshot above, with the header, “Optimize Your Facebook Ads for Conversions,” and the message:

Use a conversion pixel to track actions from your ads and optimize your delivery for the people most likely to click, add products, or make a purchase.

According to Gamba, clicking on the “Install Conversion Pixel” button brings users to the Facebook for Business Conversion Measurement page.

Advertisers: Do you use conversion pixels?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!