Involver, the social media marketing platform, has surpassed 100,000 customers and closed an $8 million series C funding round, led by venture firm Bessemer Venture Partners. Existing investors Western Technology Investment and Cervin Ventures also participated in the capital raising, which will be used to fuel Involver’s growth.

Rahim Fazal, co-founder and chief executive of Involver said: “While Involver is profitable today, receiving outside capital is an important and strategic move for any company growing as rapidly as we are. This new round, led by Bessemer Venture Partners, will provide our company with additional opportunities to enhance the value our future and existing customers find in the Involver Platform.”

Involver offers brands and advertising agencies customizable, automated solutions for their social media needs. Current customers include Facebook itself, the White House, Sony/RCA Records and Foster Farms. The technology allows brands to do everything from share photos, tweets and whitepapers on social-media sites to offer coupons, polls and even customized “landing pages” for visitors. The platform currently reaches 200 million social “fans”.

Bessemer partner Byron Deeter said: “In the past few years we’ve watched the social web -including sites like Facebook, Twitter and LinkedIn – turn into an incredibly compelling marketing medium for businesses,” said “There are few other venues where brands can interact so directly, in a one-on-one fashion, with their customers–and find new ones.” Deeter and Philippe Botteri, a Bessemer vice president, are joining Involver’s board.