Will Facebook Deals Really Be A Groupon Killer?

Everyone is calling Facebook deals a Groupon killer, but we won’t have a real read on whether Facebook is a serious competitor in terms of group-buying for months.

Meanwhile, analysts are still split on whether Facebook-enabled commerce will really evolve into a major source of revenue for retailers (or Facebook itself).

Forrester Research, for example, says it’s not going to happen this year. Others (like us), say social commerce is already happening!

With that in mind, SocialTimes Pro dug into the current marketplace and found that Facebook’s potential social commerce revenues come from three main business models:

  • Build a robust community, and then introduce currency and commerce.
  • Help established retailers be more “social” with ads, authentication/identity and sharing tools.
  • Reach shoppers with local-mobile-social content and commerce.

Our research also found companies like Bazaarvoice and Janrain that have similar business models (and have a real competitive advantage over Facebook for now). We also discovered some companies like Moxsie and deviantART that are innovating with social commerce in ways that Facebook isn’t (or just can’t).

The deviantART prints shop

The deviantART prints shop

Find out the details in “Social Commerce: How Facebook Stacks Up Against the (Current) Competition,” this month’s report from our premium research service, Social Times Pro.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!