Social-sponsorship outfit Izea announced the debut of its Sponsorship Marketplace Monday, saying that the real-time marketplace will allow brands and creators of sponsored content to team up on social networks including Facebook, Twitter, Instagram, Tumblr, YouTube, and LinkedIn.
Izea defined social sponsorship as the creation and distribution of brand-related content by bloggers, tweeters, and other social media creators, and it said features of its Sponsorship Marketplace include:
- Powerful, cross-channel search functionality that allows advertisers to identify influencers based on channel, geography, audience, and reach.
- The ability to create opportunities, vet influencers, review and approve created content, and executive campaigns via one ecosystem.
- A payment-processing system that controls and tracks sponsored content investments and allows buyers to create self-service campaigns with electronic payments that manage themselves.
- Automated Federal Trade Commission-mandated disclosures revealing that influencers have been compensated by brands.
- Real-time metrics and analytics.
Izea Founder and CEO Ted Murphy said in a release announcing Sponsorship Marketplace:
What was taboo in 2006 is today’s norm, and what we’ve created is the modern-day equivalent of product placement and endorsements through social mediums. Brands want to achieve scale and a simplified workflow to create campaigns across all the social channels.