User-management solutions provider Janrain tapped Facebook’s open graph technology to launch one-click sharing, allowing users to contextually share activities from brands’ websites, either automatically or via a single click.
Janrain said its new feature will aid brands in increasing exposure of their content via Facebook and driving referral traffic, while at the same time addressing concerns expressed by users of the social network about automatic sharing from social reader applications.
Users of the Janrain User Management Platform (JUMP) can share one story or toggle auto-sharing on or off. When they are in auto-sharing mode, each story they read will feature a countdown timer before it is shared, allowing users to choose to skip sharing that content. Brands can control how much time users have to make their decisions through a configurable share bar on their widgets.
Janrain said that once content has been shared to Facebook, users of the social network who click on the links will be taken directly to that content, with no need to grant sharing permissions in order to view it. CEO Larry Drebes added:
Social readers are a step forward in allowing consumers to easily share interesting content from across the Web, but unfortunately, the current crop has seen a backlash from users who don’t always understand that they are giving a website access to post about their activity online to their Facebook wall. Our one-click-sharing feature addresses those privacy concerns, putting the user in control of when and how they share stories, reviews, purchases, and other content.
Readers: Do you believe Janrain’s new one-click-sharing feature provides a viable alternative to social reader apps?