Janrain Designated As A Facebook PMD

PMD650Customer-profile-management technology provider Janrain announced Tuesday that it was designated as a Facebook Preferred Marketing Developer.

The PMD program will give Janrain full access to Facebook’s ads application-programming interface best practices and other APIs that will enable it to build tools to take full advantage of the social network’s ad platform.

CEO Larry Drebes said in a release announcing Janrain’s PMD status:

We are committed to bringing customers far-sighted, innovative opportunities to engage their consumers wherever they are on the Web and regardless of the device they use to get there. Becoming a Facebook PMD allows us to extend our ability to create innovative customer-profile-management solutions that help brands orchestrate highly personalized experiences and relationships with their consumers.

Related Stories
Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!