K2 Skis Redirects Entire Company Website To Facebook

In an effort boost its Facebook fan base, K2 Skis, one of the leading manufacturers of skis, has redirected the company’s entire website to Facebook. By becoming a fan of the company’s Facebook Page you will be able to view next season’s gear within the Page. This is the first time that we’ve ever seen a company shut down their corporate site as part of a promotion. So far though, the promotion doesn’t appear to be driving a significant number of new fan installs.

According to our internal page metrics, k2 Skis has been gaining 100 to 200 fans per day for the past couple weeks and they’ve continued at that pace with this new promotion. Given that the promotion just started we’ll have to wait and see how this performs. It’s definitely creative to say the least. For k2, the number of skis sold in the middle of the summer probably isn’t that high which is why shutting down the site makes sense.

Think about what would happen if Apple shut down their corporate site though. Yes, it would be a great marketing stunt, however the company would probably loose tens of millions of dollars, if not more. If you want to see the k2 Skis marketing campaign for yourself, check out the company’s website. Also feel free to become a fan of the company’s Page.

k2 Preview Screenshot

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!