Kenshoo Adds VP For Northern, Central Europe

KenshooLogoNew650Espen Lund has joined Kenshoo, a Facebook Strategic Preferred Marketing Developer, as vice president, northern and central Europe.

Kenshoo said Lund will be based at its office in Munich, and he will lead strategic and operational development and manage operations in the German-speaking countries (DACH — Germany, Austria, and Switzerland), Benelux, Scandinavia, and Eastern Europe.

Most recently, Lund served as VP of global sales, marketing, and services at Sennheiser, and he also worked with 3Com and PTC.

Kenshoo Managing Director for Europe, the Middle East, and Africa Rob Coyne said in a release announcing Lund’s hire:

When I was entrusted with the task of building a team to strengthen Kenshoo’s position in the EMEA region, Espen was the first choice for northern and central Europe. With his experience and strong leadership skills, he will put together the right team that embodies our guiding values — passion, innovation, and humility. These values are essential to driving our success in partnership with leading agencies and digital marketers.

Lund added:

The digital marketing sector is incredibly dynamic — it is growing rapidly with an ongoing stream of new niches and opportunities. To me, Kenshoo not only stands for premium marketing technologies, but also for a unique team spirit. Kenshoo’s dedicated and professional team has a “can-do” attitude that drives success and makes working life fun and exciting.

Our priority is to introduce digital marketers and online agencies in our region to the ways in which Kenshoo technology can help them maximize their search and social media marketing campaigns.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!