Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.
Aaron Goldman, Kenshoo‘s chief marketing officer, commented on his company’s findings:
As social marketers become savvier in their approach and deliver more relevant and targeted advertisements at scale, consumers on Facebook are more willing to engage with advertising. U.S. retailers powered by Kenshoo Social have effectively utilized Facebook for holiday campaigns and have boosted revenue and return on ad spend as a result.
Readers: If you bought Facebook ads for the holiday season, are you seeing higher engagement?