Kenshoo Introduces Predictive Marketing Engine Kenshoo Halogen, Closes Funding Round

KenshooLogoNew650It’s been a busy week at Kenshoo, as the Facebook Strategic Preferred Marketing Developer released predictive modeling engine Kenshoo Halogen and announced a $20 million growth financing round.

Kenshoo Halogen works with the company’s advanced targeting and bidding algorithms and uses past performance of campaigns and other market data to generate forecasts and scenario plans for marketing campaigns, allowing marketers to make informed decisions on how much more return can be produced with extra budget, how much revenue can be generated at different levels of spend, and the potential of a portfolio or single campaign.

And the growth financing round was led by Bain Capital Ventures, with participation by existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital. Kenshoo said the funds will go toward bolstering its proprietary approach to predictive media optimization.

Kenshoo Senior Vice President of Product Will Martin-Gill said in the release on Kenshoo Halogen:

At Kenshoo, innovation is at the core of everything we do, and we’re diligent in our pursuit to provide marketers with the industry-leading technologies they need to optimize campaigns based on unique goals and objectives. Kenshoo Halogen continues the trend of disruptive digital solutions from Kenshoo, and we’re proud to equip our clients with this advanced technology.

And Co-Founder and CEO Yoav Izhar-Prato said in the release about the funding round:

From the beginning, Kenshoo’s focus has been finding and creating solutions to the most complex problems marketers face on a daily basis. Our new partnership with Bain Capital Ventures and the continued support of existing investors is evidence of the strength of the digital marketing industry, as well as Kenshoo’s unique positioning with predictive media optimization.

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