INFOGRAPHIC: How Retailers Fared On Facebook For Black Friday, Cyber Monday

MultiplatformCyberMonday650Cyber Monday lived up to its billing, as Kenshoo, a Facebook Preferred Marketing Developer, found that the day accounted for 29 percent of total revenue during the five-day peak holiday shopping period starting with Thanksgiving.

Kenshoo also found that:

  • Retailers generated 13 times more revenue on Black Friday than they did on Nov. 1, and that figure rose to 15 times for Cyber Monday.
  • Return on ad spend when compared with the average between Nov. 1 and 27 was 93 percent higher on Black Friday and 80 percent higher on Cyber Monday.

KenshooSocialShoppingSeasonInfographic

Cyber Monday image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!