DataPoint: On IPO Day, King.com Tops 300M MAUs

DataPoints

King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com’s debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.

King300M

“It is unusual for an initial public offering to open up so much lower and then remain down like this throughout the morning it starts trading,” Wall Street Journal reporter Matt Jarzemsky said in an interview.

In comparison, Zynga’s offering price was $10 per share, and it down 5 percent at the end of its first day of trading back in 2011. Although its stock price rose to as much as $14.69 (March 2012), it closed at $4.64 Wednesday.

Citing data from Dealogic, Jarzemsky wrote that King.com’s drop in price “was the third-steepest for a U.S.-listed IPO this year.” It’s also the most-profitable tech company to go public since Facebook’s IPO. The game developer raked in $1.88 billion in revenue last year and had an after-tax profit of 30 percent. Zynga has not been profitable since going public.

Investors and analysts seem to be worried that the company is a one-hit wonder and relies too much on the success of Candy Crush Saga. However, as we previously covered, the fast rise of Farm Heroes Saga seems to indicate otherwise. King.com’s games alone represent more than 25 percent of MAUs in the top 100 Facebook applications.

The company saw its revenue decline by about $20,000 between the third and fourth quarters of last year, which probably has investors concerned about whether its revenue will continue to slow.

However, the developer’s user base shows no signs of slowing, with MAUs up more than 280 percent and daily active user/MAU engagement up over 17 percent this year.

King.com CEO Riccardo Zacconi has been doing damage control, reassuring investors of the company’s plans to add more games to its portfolio. Unlike Zynga, King.com has “cracked mobile reach and mobile monetization. By doing so, we have the largest network of players in the mobile space,” Zacconi told Re/Code.

For more information about AppData, click here, or call 415-230-2558.

Readers: What do you think? Will King.com’s shares rebound from its troublesome first day of trading?

Featured image courtesy of Business Insider.

Related Stories
Mediabistro Course

Get $25 OFF Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Get $25 OFF with code CLASS25Register now!