Facebook Mobile Measurement Partner Kochava Releases Version 2.0 Of Its Platform

KochavaDashboard650One of Facebook’s mobile measurement partners announced a major upgrade to its analytics offerings, as Kochava released version 2.0 of its platform Tuesday.

The Kochava platform integrated with more than 300 mobile ad networks, publishers, and ad exchanges, including Facebook, Google, Twitter, Yahoo, and Pandora, and it offers mobile marketers real-time reconciliation of clicks, installs, and post-install events.

Kochava offers both a software-development kit and a non-SDK option, and it helps marketers to determine the lifetime value of end-users by providing data on users, sessions, countries, device versions, platform versions, app versions, and other metrics.

Kochava CEO Charles Manning said in a release introducing version 2.0 of its platform:

Kochava is a steward of our customers’ data. We allow the customer to turn data into actionable information, but in the end, it’s their data. Kochava also treats privacy with the utmost care, strictly adhering to the terms of service and privacy policies of publishers.

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