Days after announcing compatibility with Apple’s platform, Facebook’s Connect platform is surely expecting to see a number of applications taking advantage of the new cross-platform opportunities. fbFund winner Kontagent is one of those companies. The social analytics platform is launching its private beta program which looks at metrics pertaining to iPhone and Facebook Connect applications.
Kontagent has an entire suite of analytics that help application developers and publishers look at their past and current behavior. These analytics can in turn be used to improve the behavior of a particular application. Given the rate at which platforms are opening up, offering support for additional features and integration with third party platforms and applications, the necessity to assess relevant metrics is increasingly important in order to keep up with changes and trends.
Incorporating analytics for cross-device compatibility is especially important, as this particular trend is being supported by more and more platforms, namely those that are pushing the trends and standards forward. With a number of branding opportunities that arise from seamless integration across web and mobile platforms, analytics from services like Kontagent are key to proving the value of certain use cases and improving the platforms and their applications in the future.
While we’re sure to see more analytics coming directly from Facebook and other platforms, the third party companies that provide metrics are currently taking advantage of the rapidly adopted trends. Being a fbFund winner puts Kontagent in a prime position to receive funding and direct mentorship, presenting the company with very relevant resources towards providing Facebook-related analytics. Optimizing an application around such metrics will only further the monetization potential for developers and the participating platforms.