How The Lakers Used Facebook To Announce Kobe Bryant’s Return From Injury

SeasonsOfLegend650The Los Angeles Lakers used the team Facebook page to announce that injured superstar Guard Kobe Bryant will make his National Basketball Association season debut Sunday, when the Toronto Raptors visit.

The Lakers announced Bryant’s return in a video titled, “Seasons of Legend,” and Bryant later posted the video on his own Facebook page.

Bryant tore his Achilles tendon during a game in mid-April, and he has used the social network to share this emotional, long post with fans the morning after his injury, as well as to keep them updated on his rehabilitation progress.

Readers: Are you surprised that the Lakers and Bryant chose Facebook to release the news of his return?

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