Social entertainment provider Milyoni and Universal Music Enterprises teamed up on “Legends in the Cloud,” which will bring documentaries, films, and concerts to Facebook users on a pay-per-view basis, kicking off with George Harrison: Living in the Material World Dec. 8.
Milyonisaid Facebook users will be able to access a larger video player with social widgets-enabled features including images, trivia, polls, video clips, and the ability to share their content and to purchase related music or merchandise.
The Dec. 8 presentation of multiple Emmy Award-winning George Harrison: Living in the Material World will feature an exclusive introduction by Olivia Harrison and a fan-sponsored question-and-answer session.
Milyoni CEO John Corpus said:
The music industry has an extremely devoted fan following, and we are thrilled to join forces with UMe to broaden the social entertainment experience into the world of musicians. With Milyoni’s new Social 3.0 technology and Legends in the Cloud, we are expanding social engagement with a new user interface for shareable clips, quotes, polls, and more, and bringing iconic artists to a fresh generation of music-lovers through an even more interactive social platform.
UMe President and CEO Bruce Resnikoff added:
By partnering with Milyoni and premiering George Harrison: Living in the Material World, we are able to expose a brand-new generation of fans to our catalog of music legends, allowing a level of interaction and social engagement never before possible. Reaching Facebook’s growing number of more than 1 billion users means that audiences who never before had a chance to view and interact with these artists can now discover them for the first time.
Readers: What artists would you like to see featured as part of Legends in the Cloud?