Lexus Was One Of The First Brands To Test-Drive Facebook Timeline For Pages

Lexus was one of the first brands to test-drive Facebook’s new timeline for pages, and the more than 1 million users of the social network who like the luxury automaker can see the new design fresh off the assembly line.

Much like NBC’s Today did with its new timeline page, Lexus took full advantage of the capability to post back-dated content to offer Facebook users a glimpse at the brand’s history dating back to its launch in 1989, and even further back: A post dated Jan. 1, 1983, reads:

Toyota chairman Eiji Toyoda decides, “It is time to build a car that is better than the best in the world.” The top-secret project is dubbed “Circle F,” for Flagship. Circle F would eventually become the Lexus LS 400.

The cover photo of the new Lexus Facebook page features the new 2+2 coupe LF-LC concept vehicle, and other highlights include:

  • The timeline features all of the automaker’s vehicle launches, redesigns, and concept cars.
  • The November 1999 sale of Lexus No. 1 million in the United States.
  • Lexus was named the best-selling luxury automotive manufacturer in the United States in December 2000.
  • The company developed the Lexus 2054 concept car for Steven Spielberg’s Minority Report in January 2002.
  • The first luxury hybrid SUV, the Lexus RX 400h, debuted in January 2004.

Vice President of Marketing Brian Smith said:

Researching the information for our new Facebook page became a very personal and introspective process for the team. It was fascinating to look back at our rich history and see the many ideas and innovations that have come from Lexus. We are proud to be one of the first brands invited to explore Facebook’s new platform, and we hope our fans enjoy the new experience.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!