Lexus Promotes 2014 Lexus IS With #LexusInstafilm, Created With Photos By Instagram Users

Luxury automaker Lexus gathered more than 200 Instagram users in Angel Stadium in Anaheim, Calif., to promote the 2014 Lexus IS in a unique way by creating what it called “the first collaboratively created stop-motion film using Instagram photos.”

In the creation of #LexusInstafilm, at least one image was used from every participating Instagram user, and the resulting film was created via digital sequencing of the Instagram photos.

All of the photos were captured, edited, and filtered by Instagram users, and then uploaded to the Facebook-owned photo-sharing network with specific hashtags that allowed Lexus to sequence them together on the same day.

Lexus said it also used 3D mapping technology in order to pinpoint where each Instagram user should be positioned and at what angle, so that they could each capture perfect shots.

Readers: What did you think of #LexusInstafilm?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!