Podcast publishers and their Facebook fans can invite other users of the social network to watch or listen to podcasts directly via Facebook, and users’ podcast activity appears on their timelines, news feeds, and tickers.
Libsyn is short for Liberated Syndication, a unit of Wizzard Media, which totals more than 10,000 podcast clients, including Microsoft, National Geographic, Harvard Business Review, and NPR, and podcasts including The Adam Carolla Show, WTF with Marc Maron, and The Joe Rogan Experience.
The company said it fielded more than 1.64 billion podcast requests from some 50 million people worldwide in 2011, and President Laurie Sims added:
We believe that the podcast app for Facebook has the potential to create an entirely new platform for distributing, discovering, and consuming podcasts. Nothing like this has ever been done for podcasting, and Facebook has the size and structure to substantially increase unique audiences. As this content is streamed, as opposed to downloaded, the opportunity for advertising revenues increases substantially.
Along with all the new potential audience members comes the opportunity for the podcast producer to drive increased paid subscribers using our newly launched premium subscription product. The deep and persistent social connections within Facebook, combined with the interactive aspect of podcasts, is probably the single most important development for the podcasting industry since iTunes launched its podcast directory for iPods many years ago.
Readers: How often do you consume podcasts, and would you be interested in sharing your activity via Facebook?