Facebook will host a panel discussion on performance marketing on the social network on its Facebook Studio page Thursday, followed by a live question-and-answer session.

The panel discussion will be broadcast live via the Marketing Talks Live application, at two different times Thursday: 8 a.m. PT/11 a.m. ET/4 p.m. GMT for Europe, the Middle East, and Asia; and 10 a.m. PT/1 p.m. ET/6 p.m. GMT for North America.

Facebook’s Dhiraj Kumar (performance solutions), Susan Buckner (product marketing), and James Dailey (measurement) will participate, and questions for the Q&A can be posted in advance on the event wall.

Facebook said in the announcement about the panel session:

Performance marketing campaigns make up 54 percent of U.S. and 67 percent of U.K. online ad budgets today. We’ll cover the four pillars of performance marketing campaigns — placement, ad format, targeting, and optimization — and discuss strategies for measuring success.