You can’t tell the players without a scorecard, and when it comes to local businesses on Facebook, social marketing platform Roost is aiming to provide data on the effectiveness of their social media presences with a free tool.
The tool enables local businesses to gauge how effectively their efforts on Facebook are penetrating their local markets, and a proprietary algorithm examines geographic distribution of likes and ties that into population data for the local market and other relevant data points to arrive at a score of 1 to 100.
Roost Local Scorecard also offers suggestions on steps businesses can take to improve their scores; and the company said this is just the first in a series of Scorecards it will release.
Roost wrote in a post on its blog:
Today, Roost is announcing the Social Media Scorecard for local businesses, a free monitoring tool to help you understand where your fans are located. The Scorecard (which can be determined in seconds) will give you an index score between 1 and 100 that will tell you how you are doing with local fans and give you an easy measurement to follow how you are improving over time. This score, unlike other measuring tools, is based on geographic location, as well as size and population.
And Roost’s Vice President of Marketing, Chris Brubaker, said in a press release:
Local businesses live and die by the customers in their specific market, so understanding and optimizing this piece of the puzzle is paramount to social media success. The era of acquiring fans blindly is a thing of the past for today’s smart local businesses. After all, not all likes are created equal.