Facebook: We’re Not Developing Location-Based Real-Time Mobile Advertising Product

Conflicting reports emerged Monday over whether Facebook is developing a location-based mobile advertising product that will allow brands to target users of the social network with real-time location data.

Bloomberg initially reported the news, along with this quote from Vice President of Global Marketing Solutions Carolyn Everson:

Phones can be location-specific, so you can start to imagine what the product evolution might look like over time, particularly for retailers. We’ve had offers being tested over the last couple of months.

However, TechCrunch reported later Monday that Everson did not confirm that such a product was being developed.

If it ever comes to fruition, the move would make sense for Facebook, giving it a way to monetize its skyrocketing mobile user base and generate some much-needed revenue.

However, Everson told TechCrunch she was speaking hypothetically to Bloomberg, and no product is under development.

Readers: Do you think Facebook should be working on a location-based real-time mobile advertising product (if it isn’t already), and what will users’ reactions be when it comes to privacy if such a product ever surfaces?

Image courtesy of Shutterstock.

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