The industry advisory board for social performance management platform Syncapse was bolstered with the addition of MLA Consulting Founder and former Anheuser-Busch InBev Vice President, Global Connections Maarten L. Albarda.
Prior to Anheuser-Busch InBev, Albarda served as global director, media and communication innovation for Coca-Cola.
Syncapse’s advisory board also includes Vicomte Founder and former Anheuser-Busch InBev Chief Marketing Officer Chris Burggraeve, and Advertising Research Foundation Executive VP of Digital Ted McConnell, formerly director of marketing innovation at Procter & Gamble.
Syncapse Founder and CEO Michael Scissions said:
Much of the work we do at Syncapse involves helping very large global brands with complex marketing needs better understand their social connections to identify their most important segments and what content and message frequency resonates best with them. Maarten brings a unique global perspective as an insider with just the type of enterprise for which our solution is built.