Facebook Video Views Drop 8 Percent In March

Fewer people now log time watching videos on Facebook compared with this time last year, according to the latest comScore numbers.

Facebook tallied 45,073 total unique video viewers in March 2012, an 8 percent drop compared with March 2011, ClickZ reported.

Meanwhile, competitor Yahoo‘s websites showed an increase in video viewers of 8 percent, totaling 60,609 for March 2012.

The average number of minutes each Facebook viewer spent watching videos rose by 11 percent year-over-year, to 21.3.

Outpacing Facebook yet again was Yahoo, as its average viewer spent 72.4 minutes watching videos in March 2012, a whopping increase of 72 percent year-over-year.

Of course, titan Google reared its head highest, with its sites, including YouTube, gobbling up 146, 097 uniques, as well as more than 400 minutes per viewer, a year-over-year jump of 54 percent.

All told, Google sites showed an increase of 2.9 million views year-over-year.

Readers: How have your video-viewing habits on Facebook changed?

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