How The Media Can Use Video On Instagram

Facebook has been making nice with the media this week, following up its addition of two Open Graph tags aimed at helping media outlets and journalists cultivate likes and follows with a list of tips on how the new Video on Instagram features can aid them in their reporting.

The social network said in a post on the Facebook + Journalists page:

Share breaking behind-the-scenes news clips: Video on Instagram will enable you to capture short video clips and share them with your followers from the scene of your reporting, giving them a behind-the-scenes look into the news event.

Covering breaking news: This enables you to find footage captured by the citizenry from news events to get a better understanding of the story.

Crowdsourcing: Utilize a hashtag and prompt your community of viewers or readers to share videos from a news event with the hashtag.

Promote stories: Use short video clips to tease stories you’re working on by sharing a preview.

Readers: Can you think of any other ways Video on Instagram might prove useful to the media?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!