Hundreds of social media enthusiasts will come together in San Francisco for the first Social Media Optimization Conference, produced by our sibling blog SocialTimes and parent company, Mediabistro, this May.
The aim of the conference is to teach marketers, strategists, publicists and business leaders how to create organic user engagement on the social web, and best techniques for paid social advertising. Session topics include keyword intelligence, optimizing beyond like and follow, social video optimization, paid placement, reputation management and more.
Some of the speakers at the event will include:
Brian Solis: Author of Engage and digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Rohit Bhargava: Ogilvy SVP and author of Personality Not Included, Bhargava is commonly recognized as the “father of SMO.” He introduced the concept on his blog in 2006 and posted the revised “5 New rules of SMO” four years later in 2010.
Ekaterina Walter: A marketer, thinker, speaker, and connector, Walter spends her days as a Social Media Strategist for Intel, working at the intersection of high tech and integrated marketing. She is also a guest blogger for Mashable, Fast Compay AdWeed, and others.
Aaron Goldman: As Chief Marketing Officer at Kenshoo, Goldman oversees search marketing and online advertising efforts for clients including Barnes and Noble, CareerBuilder, Facebook, Zappos, and more. He is also author of best-selling book Everything I know about Marketing I Learned from Google.
Jon Fougner: At Facebook, Fougner leads local ads product marketing, working on the market analysis that informs the product roadmap for brick-and-mortar advertisers. At SMOC, he’ll join the SMO to Go panel, discussing revenue opportunities where mobile and social meet.
Brian Wong: Recently called the “‘youngest person to ever receive funding by a venture capital firm,” his stealth startup focused on mobile in-game advertising, backed by True Ventures. He began his career by creating the world’s first categorized Twitter discovery tool: Followformation.com.
The full list of Social Media Optimization Conference speakers along with sessions details can now be found on the event’s website. Early bird registration rates expire April 27 and sponsorship opportunities are still available.