Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.
The app plays a video, and then asks users to choose between sporty, sexy, and glam, playing a second video based on users’ choices. Screenshots from those videos can be shared to Facebook, Twitter, and Pinterest.
Readers: Are you sporty, sexy or glam?