Michael Kors Launches Facebook App To Promote Three New Beauty And Fragrance Collections

Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.

The app plays a video, and then asks users to choose between sporty, sexy, and glam, playing a second video based on users’ choices. Screenshots from those videos can be shared to Facebook, Twitter, and Pinterest.

Mashable reported on the Sporty Sexy Glam app, adding that a microsite dedicated to the campaign also displays photos with the #sportysexyglam hashtag that have been posted to Instagram.

Readers: Are you sporty, sexy or glam?

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