Mike Deerkoski Joins SocialCode As CTO, SVP

MikeDeerkoski650Social marketing solutions provider SocialCode has a new chief technology officer and senior vice president of engineering, naming former EAT Club CTO and VP of Engineering Mike Deerkoski to the posts.

Prior to EAT Club, Deerkoski served as an engineering leader at Yahoo, leading the launches of Behavioral Ad Targeting and the Yahoo Ad Network, as well as heading the engineering team at Flickr.

Deerkoski will report to SocialCode Co-Founder and CEO Laura O’Shaughnessy, who said in a release announcing the hire:

We depend on leaders like Mike to drive client success through technology vision and execution across our digital advertising and analytics solutions. We’re delighted to have Mike serve as SocialCode’s CTO, where he will provide technology leadership to scale SocialCode’s business and deepen our partnerships with the major social platforms.

Deerkoski added:

I’m excited to join the SocialCode team and further its leadership in enabling great brands to use social networks as the core platform to connect with their consumers. The advertising industry is shifting from a classic “cookiesanddesktop” ad model to one based on a digital identity that follows you across every platform, both Web and application. This is a concept that has been talked about for quite some time, but it is becoming real thanks to SocialCode’s deep integration with APIs (application-programming interfaces) from Facebook, Twitter, and, now, Instagram.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!