Facebook Mobile App Install Ads Integrated With Fiksu Mobile App Marketing Platform

Facebook’s mobile application install ads are now integrated with the Fiksu Mobile App Marketing Platform, allowing Fiksu clients to tap into what has turned out to be a successful ad product from the social network.

Fiksu said the integration combines its media-purchasing and optimization offerings and real-time infrastructure with Facebook’s “extraordinary reach and rich audience data.”

The Fiksu Mobile App Marketing Platform offers its users features including:

  • Optimization technology.
  • Precision media buying.
  • Closed-loop accountability.
  • Comprehensive performance reporting.

Fiksu Founder and CEO Micah Adler said:

This integration with Facebook marks an important milestone for Fiksu and for our mobile app marketing clients. Through this integration, we can combine our optimization capabilities with the rich audience data from Facebook to provide mobile app marketers with an extremely efficient use of their media budgets across a massive new audience, while providing people who use Facebook with more relevant ads tailored to their interests.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!