Facebook’s mobile application install ads are now integrated with the Fiksu Mobile App Marketing Platform, allowing Fiksu clients to tap into what has turned out to be a successful ad product from the social network.

Fiksu said the integration combines its media-purchasing and optimization offerings and real-time infrastructure with Facebook’s “extraordinary reach and rich audience data.”

The Fiksu Mobile App Marketing Platform offers its users features including:

  • Optimization technology.
  • Precision media buying.
  • Closed-loop accountability.
  • Comprehensive performance reporting.

Fiksu Founder and CEO Micah Adler said:

This integration with Facebook marks an important milestone for Fiksu and for our mobile app marketing clients. Through this integration, we can combine our optimization capabilities with the rich audience data from Facebook to provide mobile app marketers with an extremely efficient use of their media budgets across a massive new audience, while providing people who use Facebook with more relevant ads tailored to their interests.