Facebook Tests Non-Social Page Like Ads On Mobile Platform, But Not Via Apps

Facebook expanded its test of non-social page like ads to its mobile platform, but users of its mobile applications will not be affected yet, as the test is limited to inventory on m.facebook.com, according to sister blog Inside Facebook.

Inside Facebook reported that the ads contain headlines, body copy, and images, and can be seen by any users, regardless of whether they or their friends have liked the advertisers’ pages.

According to Inside Facebook, the social network is working on expanding its test of these non-social page like ads to its mobile apps within the next few months.

Readers: Are Facebook users ready for these types of ads to appear in their mobile news feeds?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!