Facebook Adds Mobile Reach Data To Insights, Cuts Back Loading Of Organic Stories

Facebook announced two changes to its insights Tuesday: the inclusion of mobile reach data, and the lowering of the number of organic stories that will be loaded simultaneously.

The social network said its reach metrics will now include a combined metric that accounts for both desktop and mobile reach.

And Facebook added that it will load new stories quickly, eliminating interruption in how users scroll through their news feeds. The social network said reach may be affected in insights, but the way users see the stories will be unchanged.

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