INFOGRAPHIC: Facebook Plugins Boost Retail Sales

Online marketing outfit Monetate urged retailers to allow shoppers to log in via Facebook and other social networks, rather than requiring them to create guest accounts.

According to Monetate, 75 percent of online transactions that are launched but not completed fail because users abandon their online shopping carts.

The Philadelphia-based company added that 40 percent of consumers prefer social logins, with Facebook serving as the social network of choice. Here’s how it breaks down:

  • Facebook: 60 percent
  • Yahoo: 12 percent
  • Twitter: 11 percent
  • Google: 10 percent
  • LinkedIn: 7 percent

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!