Social rich-media advertising platform Moontoast announced the hires of a vice president of engineering and a sales director for New York.

Former Sapient Director of Technology Ramzi Saba is the new VP of engineering at Moontoast, where he will lead the engineering team and expand development of its product suite. Prior to Sapient, he held senior technology roles at Optaros, Molecular, Symantec, and Viant.

And Kevin Metz, Moontoast’s new sales director for New York, comes from fellow Facebook Preferred Marketing Developer Innovation Competition winner Ampush, where he served as national sales manager. Metz has also worked with KGB and Yahoo.

Moontoast CEO Blair Heavey said:

As we look to continue our social advertising return-on-investment leadership, we are thrilled to welcome Kevin and Ramzi to the Moontoast team. Their knowledge, experience, and smarts will help us expand our sales positioning to brands and the richness of our Social Rich Media ad platform to brands.