MOTHER’S DAY: 1-800-Flowers Outgrows Facebook Competition In Likes, Engagement

With Mother’s Day on the calendar this coming Sunday, flower companies are in the midst of one of their busiest periods of the year, but that doesn’t mean their Facebook pages are going unwatered.

1-800-Flowers is blowing away its competition in terms of likes and engagement, specifically fan interactions per post, according to data from analytics provider Socialbakers.

Socialbakers noted that Teleflora was tops in engagement for the day of May 1, likely due to a promoted post it published on that day.

Readers: Did you order your Mother’s Day flowers yet?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!