MTV Movie Awards To Feature Facebook Integration

The MTV Movie Awards April 14 will feature the social network — and not the kind Justin Timberlake starred in. MTV will use Facebook to take viewers and fans behind the scenes of the event, as celebrities will share their experiences and users will be able to watch interviews with the stars through the site.

According to Fast Company, the upcoming awards show will have plenty of Facebook woven into it. MTV is trying to tap into a growing second-screen market, where people don’t just want to watch TV, but interact with it and discuss topics with their friends on Facebook, Twitter, and other social media sites.

Selena Gomez will share her experience at the event using Facebook. A “Thank You Cam” on the site will give fans access to interviews with the winners. A “Best Hero” category will be awarded by Instagram and Twitter votes.

Nick Grudin, Facebook’s chief of community partnerships, issued a statement to Fast Company about the partnership between the site and MTV:

During major televised events, we see immediate spikes in user chatter on those topics. Whether it’s breaking news, the Super Bowl, the Oscars, or the MTV Movie Awards, people are watching TV while at the same time sharing and talking to their friends on Facebook. Entertainment is a category where this happens on a global scale, from fans buzzing about new openings, to seeing behind-the-scenes photos from the celebrities themselves.

Readers: Do you plan to watch the MTV Movie Awards?

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