Video killed the radio star when MTV debuted on the scene in 1981, but what effect will recently launched Video on Instagram have on the music industry?

Instagram offered the following examples of how musicians including John Mayer, Hey Marseilles, Foo Fighters, Phoenix, Michael Franti, Questlove, Atlas Genius, Emblem3, John Legend, and Madonna:

Building buzz: These artists are getting fans excited to purchase albums and concert tickets by offering previews of songs or announcing tours:

Behind the scenes: These artists are providing insider access into their worlds:

Performing live: These artists are giving fans a sneak peek into the world of performing for an audience:

Private performance: These artists are connecting authentically with fans by singing or performing intimately for their fans:

Readers: Have you watched any of these videos or any other musicians’ content on Instagram?

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