Forgive Facebook advertising platform Nanigans if it can’t fight the urge to scream Yahoo about its new chief operating officer, as that’s where Marc Grabowski spent the past nine years, most recently as vice president, media sales, North America.
At Nanigans, Grabowski will lead the sales, marketing, business development, and operations teams.
Highlights of his tenure at Yahoo include driving its acquisition of Interclick and leading Genome sales, midmarket sales, and reseller relationships.
Nanigans Co-Founder and CEO Ric Calvillo said:
Marc understands all facets of online advertising, from sophisticated optimization techniques to the strategic opportunity that social advertising presents to businesses. We’re excited to have an online media veteran like Marc join our team during this time of high growth.
With its focus on helping large-scale advertisers define and optimize for the lifetime value of their customers, Nanigans has grown quickly to offer the leading Facebook advertising software platform. The depth of the company’s technology and intellectual property, coupled with social being at the crux of the next frontier of online advertising, are just two of the reasons why I’m excited to join this team.