Facebook Strategic Preferred Marketing Developer Nanigans is getting bigger. The company announced recently that it has closed a $6 million round of funding to enhance its offerings on mobile, in growing verticals, and in other countries.
The value-based advertising firm will use this Series A.1 funding to offer more mobile services, expand its capabilities in categories such as retail, gaming, and travel, and hire more people in its Boston, New York, San Francisco, and London offices. This round of funding was led by Nanigans Series A lead investor Avalon Venures, based in Cambridge, Mass.
CEO Ric Calvillo discussed his company’s newest growth opportunity:
We’re at a point of confidence with the progress we’ve made as a result of our Series A funding, and it’s now time to enter the next phase of the Nanigans story.
Rich Levandov, Managing Director at Avalon Ventures, highlighted why Nanigans is worthy of the Series A.1 funding:
Considering what Ric and the team at Nanigans has accomplished with the initial round of funding, it will be truly exciting for not only Avalon Ventures, but the entire industry to watch Nanigans scale across global hiring, product development and growing verticals with the latest round of $6 million. This team is laser focused on forever changing the way the ad-tech industry thinks about advertising at scale.