Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”
NBC Universal Vice President of Media Kjerstin Beatty told Variety:
Facebook — the scale alone there, the ability to deliver as many eyeballs as we’re doing today — it’s really hard to find that anywhere else.
Given the popularity of Facebook and how many brands and advertisers are using it, we can’t rely on organic reach alone anymore.
She also told Variety that the network will evaluate the performance of its premium video ads by gauging metrics such as engagement and shares, with a longer-term eye toward determining their overall impact on awareness of the three midseason schedule additions.
Readers: Did you see any premium video ads from NBC in your News Feeds Wednesday?