New Facebook Pages: Everything You Need To Know

This afternoon Facebook began rolling out the upgraded page design and while there are mixed responses, it will most likely be seen as a general improvement. Below is a comprehensive guide to the new Facebook pages.

A New Layout

The new Facebook pages layout now resembles places, the upgraded profile, and the site’s homepage, with the navigation bar residing on the left-hand side of the page. With the navigation bar, the awkward line for profile images has also been removed. While the awkward line resulted in a lot of cool Facebook profile photos, the focus will now be on the five photos that reside at the top of the page.

Switch Between Admin And Self

Toggle User ScreenshotOne of the most significant changes to the upgraded Facebook pages is that administrators may now toggle between posting comments as themselves or as a page administrator. This is extremely critical since in the world of social media, adding a face to a brand is critical to make the conversation much more personal. Not that this strategy hasn’t already been implemented in advertising, but now administrators of large branded Facebook pages can have a person-to-person dialogue rather than brands speaking at the customer. This is probably one of the most requested features so it’s great that Facebook has rolled this out.

Use As AllFacebookIncluded in this functionality is something much more significant: the ability to like and comment on other pages as your page. That means your brand can go engage in conversations on other pages which, despite it probably resulting in an increased volume of page spam, definitely presents a huge promotional opportunity. Navigating around Facebook and posting comments on other brands’ pages as your own brand is a pretty major opportunity.

Browse Facebook As Your Page

If you wish to continue browsing Facebook as your own page there is now a homepage when you switch over to acting as your page. You can then browse through other Facebook pages, upload photos, and do all the activities that an individual can do, only as a page.

Homepage As Page

New Tab Width

Probably one of the most substantial changes to the upgraded Facebook pages is that the width of custom tabs have been changed, from 520 pixels to 492 pixels. That means you are going to have to upgrade the content within your tab so that it fits properly. Right now we’ve had our tab cut of,f and I’m sure many others have experienced the same thing. Simply put: fix your custom tabs. Facebook has reached out to us and has confirmed that this is actually a bug and page tabs should not have changed sizes.

Different Photo Banners Model

With the new Facebook profile layout many people began coming up with creative uses of their profile photos, by uploading images that together create a larger image. With this new pages layout it’s not as easy to accomplish, but it’s still possible and unfortunately the images will be randomly displayed. Instead of being tagged in photos, you need to upload an album to your page and the last five photos of that album will show up at the top of your Facebook page. The end result is that many page administrators may find this to be a great promotional area, however they will not be able to come up with the creative designs like Alexandre Oudin, who came up with the following creative profile when the new layout rolled out:

Creative Profile Screenshot

Conclusion

The new Facebook pages are probably an overall improvement over the previous version, and they match the rest of the site’s design. The new features will satisfy a lot of administrators. While the new tab with will probably annoy people, this is a pretty significant upgrade from the previous version of Facebook Pages.

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