I saw the post pictured above in my News Feed late Wednesday afternoon, and clicking on “Give Feedback” brought up the “Tell Us What You Think” box pictured below, which reads:
On the next few pages, you’ll see some Facebook posts. Above each post, there will be a statement and a rating scale. Rate how much you agree with the statement for each post.
The survey then served up 15 posts from pages, all with the same question: “How much do you agree with this statement? This post feels like an ad.” Answer options were:
- Strongly disagree
- Neither agree nor disagree
- Strongly agree
The 15 posts included a diverse mix of posts that were undoubtedly ads and posts that were not even close to being ads.
This thank-you message appeared upon completion of the survey.
This was the latest of several surveys in which Facebook sought to mine users’ opinions on News Feed and advertising, including:
- Which of the above ads do you prefer?
- How interesting is this story to you?
- A survey very similar to the one I received Wednesday, in which users were asked to use a five-star ratings system to agree or disagree with “I want to see more posts like this on Facebook.”
- Another “I want to see more posts like this on Facebook” survey, this one featuring posts from friends, not pages.
- A survey asking several questions about News Feed, without bringing up specific posts.
Readers: Have you seen any similar surveys?