Perry Cooper, senior vice president of digital media for the National Hockey League, will give the keynote speech at AllFacebook’s first ever AF Expo conference.
Cooper’s keynote will address the idea of having what he calls a “Facebook Everywhere” strategy. That means a brand incorporates social media within every possible point of interaction with customers. He plans to discuss examples from his own work as the NHL’s top digital media strategist since 2007.
The keynote takes place at 1 pm on the first day of this event, which happens this June 28 and 29 in San Francisco. It’s co-sponsored by our sister blog Social Times, plus our parent Mediabistro.
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