Nielsen: Facebook Declining In U.S. And On Desktop

According to market research firm Nielsen, the use of Facebook is declining in the U.S. and on desktop. As Facebook makes a mobile push, it appears more people are accessing the site through their phones and tablets. However, Nielsen said Facebook has lost 10 million users in the U.S. over the past year. It will be interesting to see what Facebook Co-Founder and CEO Mark Zuckerberg announces later during the company’s first-quarter earnings call.

The Guardian analyzed how Facebook’s membership has changed over the past year:

Research shows that the number of unique visitors to the Facebook website from computers, smartphones, and tablets has fallen from 153 million in March 2012 to 142 million in March this year, having peaked at 158 million last August.

Created nine years ago as a website, Facebook is now competing with rival social networks such as messaging service WhatsApp, which were invented as applications for the smartphone age. While the Facebook app is increasingly replacing its website as its members’ favorite way of checking in, the surge in mobile users may not be enough to compensate for falls in PC visits.

Facebook declined to comment to The Guardian.

Readers: Why do you think Facebook is on the decline in the U.S.?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!