Nissan Drives Habitat for Humanity Facebook Game

Nissan, best known for building cars, built a Facebook application for Habitat for Humanity to help promote green building and raise funds.

The Habitat for Humanity Charity Game invites players to type in commands for the volunteer builders to follow. Without revealing too much, let’s just say that whenever you have a giant penguin returning an item that was thrown, hilarity ensues.

The top 100 scorers will receive personalized videos from Nissan, in which volunteers at a build site will pound a nail in the name of each winner, as well as Nissan T-shirts.

On the serious side, participants in the Habitat for Humanity Charity Game are then directed to the Habitat for Humanity website, where they can donate money, volunteer to participate in a build, or take action in their communities.

Nissan said it has been a Habitat for Humanity partner since 2006, with contributions including $7.5 million in grant money and donations, 50 homes built, 104 Nissan vehicles donated, and more than 5,000 Nissan employee volunteers.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!