Nissan Fuels Up Facebook Marketing To Promote 2014 Nissan Versa Note

PassionGenome650Automaker Nissan continues to use Facebook and other social networks to drive sales and awareness of its 2014 Nissan Versa Note, announcing the launch of its Passion Genome initiative.

Passion Genome allows Facebook users to create personalized, interactive visualizations of themselves, called “Passion Portraits,” based on the passions they have shared on their Facebook profiles, and those images can be shared on Facebook and Twitter using the hashtag #MyPassionPortrait.

Facebook users who create Passion Portraits via Passion Genome will also be eligible to win a $1,000 gift card from Amazon.

Nissan also revealed the winner of its Your Door to More Video Contest, in which users of Video on Instagram and Vine submitted videos lasting six to 15 seconds, portraying the things they love to do, starring the Versa Note.

The 45-second commercial below will debut on ABC Saturday, during its airing of the college football game between Florida State and Clemson.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!