Nike Tops New Nitrogram 50 List Of Most Popular Brands On Instagram

The Nitrogram 50, a list of the 50 most popular brands on Facebook-owned photo- and video-sharing network Instagram, went live to the public Monday, with athletic apparel and footwear giant Nike topping the charts by a wide margin.

The Nitrogram 50 factors in brands’ number of Instagram followers, as well as the total number of posts by other Instagram users on those brands’ hashtags. The list also account for Video on Instagram, which was introduced last Thursday.

The current top 10 brands on the Nitrogram 50 are:

  1. Nike
  2. Starbucks
  3. Forever 21
  4. Adidas
  5. Victoria’s Secret
  6. Topshop
  7. Vans
  8. Red Bull
  9. Michael Kors
  10. Converse

Readers: How many of the brands in the Nitrogram 50 do you follow on Instagram?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!